Why Buy From Gross Auto Group

The Gross Automotive Group has been serving Central Wisconsin's automotive needs since 1956. Our goal at Gross Automotive is to always give our customers great pricing, award-winning service, and a relaxed buying atmosphere. There are no gimmicks or games here. Just straight forward pricing. As we are known for being the "HOME OF THE NO HASSLE PRICE". We have received multiple awards from our manufacturers for sales performance and customer satisfaction. We want you to enjoy and feel good about your service, body shop, or sales process that you become a customer for life. Our company was founded on the basis of trust, good service, and great prices. The business has continued to grow using that same formula of success today as we did in 1956. Come find out why so many people are buying their next vehicle from one of the six Gross Auto dealerships.

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!