Welcome to Gross Auto Group

Proudly Serving You Since 1956

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Stress-Free Car-Shopping

Here at Gross Auto Group, it is our mission to be the automotive home of drivers in the , WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Dodge, Jeep, Buick, Chevrolet, Ford, Chrysler, GMC, Ram models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in .

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Gross Auto Group is a Chevrolet, Buick, GMC, Ford, Chrysler, Dodge, Jeep, and Ram dealership that prides itself on offering the best possible customer service. From the moment you walk through our doors until you drive off the lot in your dream car, our trained sales staff is here to help you every step of the way. We have proudly built our business on trust and a commitment to customer satisfaction. This has enabled us to develop incredible relationships with customers who come back time and time again when they need a new vehicle.



At Gross Auto Group, you'll notice immediately that we aren't in the car business - we're in the people business. Our dedication to ensuring each customer's expectations are not only met but exceeded has allowed us to be consistently ranked as one of the top auto groups in customer satisfaction and sales leaders in Central Wisconsin. We also strive to help our community in any way we can, and we do so by supporting over 250 local charities and organizations.

We Keep You Going

Gross Auto Group doesn't stop at simply offering an excellent selection of new and used vehicles. We also provide a state-of-the-art service center for all of your car service needs, so we'll make sure that your car stays in tip-top shape for years to come. We even offer several service specials you can enjoy, such as tire price-match guarantees and mail-in rebates on battery, brake pad, and brake rotor replacements.

Plus, our car-repair experts are certified to know exactly which parts your vehicle needs. A few of the many services we offer at our auto service center include:

  • Multi-point inspections
  • Tire replacements
  • Oil changes
  • Battery replacements
  • Brake services
  • Tire rotation
  • Cabin filter replacements
  • Air filter replacements
  • Alignments
  • Accessories installations

Our Locations

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  1. Gross Motors of Black River Falls

    Latitude: 44.29439926147461Longitude: -90.82331848144531

    1011 Commerce Dr
    Directions Black River Falls, WI 54615

    • Sales: (715) 284-5425
  2. Gross Motors of Marshfield

    Latitude: 44.683006286621094Longitude: -90.16307067871094

    1620 N Central Ave
    Directions Marshfield, WI 54449

    • Sales: 715-384-3152
  3. Gross Motors of Neillsville

    Latitude: 44.56128692626953Longitude: -90.59713745117188

    124 W 7th St
    Directions Neillsville, WI 54456-1553

    • Sales: (715) 743-3207
    • Service: (715) 743-3205
    • Parts: (715) 743-3205
  4. Gross Motors of Neillsville

    Latitude: 44.552188873291016Longitude: -90.59147644042969

    404 E. Division St.
    Directions Neillsville, WI 54456

    • Sales: (715) 743-3207
  5. Gross Motors of Spencer

    Latitude: 44.75804138183594Longitude: -90.30052947998047

    102 W Clark St
    Directions Spencer, WI 54479

    • Sales: 715-659-3939
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