Find Your New Car, Truck, or SUV at Gross Auto Group

Discover an unparalleled selection of new vehicles at Gross Auto Group, your trusted automotive partner in Central Wisconsin. With six convenient locations, we offer a vast inventory of the latest models from top brands like Ford, Chevrolet, Ram, Dodge, and Jeep. Our commitment is to make your car-buying journey easy, transparent, and enjoyable with our signature "No Hassle Price" philosophy. Explore our extensive collection online and find the perfect new vehicle to fit your lifestyle and budget.

Why Choose Gross Auto Group for Your New Vehicle?

Since 1956, Gross Auto Group has been dedicated to providing exceptional service and unbeatable value. We believe that purchasing a new car should be an exciting milestone, not a stressful ordeal. That’s why we’ve built our reputation on a foundation of trust and a customer-first approach. When you shop with us, you’re not just a number; you’re part of our family. We focus on creating a relaxed atmosphere where you can find the right vehicle at a straightforward, competitive price.

When you choose Gross Auto Group, you benefit from:

• The "Home of the No Hassle Price": We provide transparent, upfront pricing on every new vehicle, eliminating the stress of negotiations and hidden fees.
• Lifetime Engine Warranty: Drive with confidence knowing your purchase is protected with our available lifetime engine warranty on eligible vehicles.
• Flexible Financing Solutions: Our expert finance team works with a network of lenders to secure competitive rates tailored to your needs.
• Top Dollar for Your Trade-In: We make it easy to value your trade and get a fair, fast cash offer, even if you don't purchase from us.
• Award-Winning Customer Service: Our team has earned numerous awards for sales performance and customer satisfaction, ensuring you have a positive experience every time.

Car Shopping Made Easy and Convenient

Finding your next vehicle is simple with Gross Auto Group. Our comprehensive online inventory allows you to browse hundreds of new cars, trucks, and SUVs from the comfort of your home. Whether you need a rugged truck for work, a spacious SUV for the family, or an efficient sedan for your daily commute, we have something for everyone.

Once you’ve found a vehicle you love, the next steps are just as easy. You can get pre-approved for financing online, estimate your monthly payments, and even schedule a test drive at the location nearest you. And if you don't see exactly what you're looking for, we can help you custom order a vehicle to your exact specifications. Our team is here to support you long after the sale with our state-of-the-art service centers, staffed by factory-trained technicians dedicated to keeping your new vehicle in peak condition.

Visit one of our Gross Auto Group dealerships today and discover why generations of drivers have trusted us for their automotive needs.